Quantitative Research can tell you how Your Brand is doing (e.g. awareness, use, advocacy and intentions), but only Qualitative Research can tell you what to do with Your Brand. Quantitative Research can tell you if your Brand message is getting through, but only Qualitative Research can help you develop and express the most powerful and …
QUANT CAN MEASURE YOUR BRAND – ONLY QUAL CAN TELL YOU HOW BUILD IT Read More »
Stronger brands are easier brands to choose and buy because customers take their quality for granted. So strong brands retain these customers longer, and attract new customers sooner. Chris Martin Murphy looks at what you can do to make your brand stronger. Brands without power have insufficient brand stature or brand strength. Brand stature is …
Brand power: Using Smarter Research to Empower Brands Read More »
These ten least wanted attributes of their bank are not in any particular order, but they are consistently raised in the market research we conduct with bank customers. #1. Long queues in the branch – at lunchtime or anytime Bank customers intensely dislike queuing in a bank branch, particularly during their precious lunch hour. This is, …
The 10 Things That Customers Least Want From Their Bank Read More »
More than anything, financial services customers want ‘their’ Call Centre to provide them with the same level of service they used to receive in the branch of their bank, building society or credit union. Some resent the necessity of having to use a Call Centre. They talk to us in group discussions about how Bank …
Great advertising based on a not so great strategy is a great waste of money. The right advertising on the wrong strategy is the wrong advertising. Good advertising on a bad strategy is bad advertising. Good creative on the wrong strategy can never work great. A great strategy can inspire great creative work. A great …
