Great advertising based on a not so great strategy is a great waste of money.
The right advertising on the wrong strategy is the wrong advertising.
Good advertising on a bad strategy is bad advertising.
Good creative on the wrong strategy can never work great.
A great strategy can inspire great creative work.
A great strategy contains an inspirational idea.
A great advertising strategy goes beyond information to inspiration, it not only informs but inspires.
Will you value my brand’s user value proposition enough to change sides, to switch to your brand?
What can I possibly say to you that will make you change your brand?
And what reasons or proof points do you need to know before you change your brand?