INTERFACE PRIVACY POLICY STATEMENT This page is used to inform website visitors regarding our policies with the collection, use, and disclosure of Personal Information if anyone decided to use our Service, the Website. For a better experience and results while using our Service, we… Read More

Brand power: Using Smarter Research to Empower Brands

Stronger brands are easier brands to choose and buy because customers take their quality for granted. So strong brands retain these customers longer, and attract new customers sooner. Chris Martin Murphy looks at what you can do to make your brand stronger.  Brands without power… Read More

The 10 Things That Customers Least Want From Their Bank

These ten least wanted attributes of their bank are not in any particular order, but they are consistently raised in the market research we conduct with bank customers. #1. Long queues in the branch – at lunchtime or anytime Bank customers intensely dislike queuing in a… Read More

What Callers Want from Your Call Centre

More than anything, financial services customers want ‘their’ Call Centre to provide them with the same level of service they used to receive in the branch of their bank, building society or credit union.  Some resent the necessity of having to use a Call Centre…. Read More

Advertising Strategy Development

Great advertising based on a not so great strategy is a great waste of money.  The right advertising on the wrong strategy is the wrong advertising.  Good advertising on a bad strategy is bad advertising.  Good creative on the wrong strategy can never work great. … Read More